AWNS Client Comments

The following comments come from sales executives, relationship managers, sales managers, and senior executives who have taken this course. We have dozens more if you want them!

• “Excellent. Bob is great to work with – He understands (company name) and that really adds to the value of class discussions. This class needs to be ‘taken on the road’. I would like to have my entire sales team and some center managers go through this.” – Phil C.
• “I leave this training session with a greater insight for negotiations that I will apply ASAP. Bob, you did an excellent job. Thanks.” – Gerry M.
• “I thought it was great. I will return to the material.” – Mike F.
• “Great presentation and interaction with the class participants. Thank you! It helps me to succeed in my job.” – Sam L.
• “Very good techniques to achieve win/win result. Excellent trainer.” – Dick K.
• “Excellent. Bob’s class was well thought out & the concepts are very helpful and useful. This course should really help me in my negotiations. Bob is a very, vey good trainer.” – John H.
• “Put together well. Tool kit is GREAT! The information can be used daily in personal & professional situations. Bob was very good. He was positive, focused, asked how we felt on several occasions & listened.” – Veda J.

• “Excellent. Bob has a great sales/service understanding. His comments are right-on-target and certainly appreciated.” Teri D.
• “This was something I was looking for. Very relevant to our work activities. Great style.” – Bruce A.
• “Excellent. I am a reference account for The LaBarbera Group!” – Peter F.
• “Excellent. Provided me with many useful tools & strategies. My finance counterparts would find this beneficial.” – Steve F.
• “Excellent. It really made me see how I don’t ask enough questions and I assume a lot when I talk with others. Bob, you are very, very good.” – Jim R.
• “Excellent. Bob’s knowledge of (company name) & the industry in general really help make things go smoothly.” – Doug A.
• “Great stuff. This is the first time in 11 years that we have ever addressed dealing with internal customers. This was very useful and I feel we should address this topic more often during training.” – Charlie M.
• “Excellent. I thought the course was complete in overall negotiation tactics. Great job!” – Mitch M.
• “Excellent. Bob has placed a new perspective on negotiating.” – Bill H.
• “Great! Again! I’ve taken it twice.” – Mark T.
• “Bob really knows what he’s talking about. He came from where we are.” – Ralph P.
• “Both days were very valuable and I was able to take away a lot from this course. No matter how experienced someone may be as a negotiator, this course will make them better. Second course that I have taken with Bob. Both were extremely beneficial to my career.” – Joe I.
• “I’ve attended many other courses with other companies. This is the best one. Bob was excellent. Good humor, very down to earth. He has good real experiences.” – Dennis K.
• “Generated a lot of useful ideas. Bob is enthusiastic, knowledgeable & has real examples & experience.” – Yvonne K.
• “Bob demonstrated great business insight. Bob’s casual style and approach is very comfortable & easy to follow & listen to.” – Tracy D.
• “Wonderful info. Will definitely be put to use. All account managers & sales professionals should take this course.” – Jonathan L.
• “Useable, real-world scenarios & approaches. Bob’s approach is always professional and applicable to the situations that we uncover everyday.” – Jeff B.
• “Excellent. Sited many real-life examples & drove points home. This course surpassed AMA’s. Bob has a great sense of humor.” – Christie W.
• “Excellent insights into developing a win-win negotiation with clients. Provided me with a better understanding as to why clients take certain stances. This class should be required for all sales & relationship managers.” – Chuck M.
• "An excellent discussion & role-playing of the recommended aspects and tools to use in handling negotiations both with clients and internal. It should be a requirement for all relationship managers. Most beneficial was using the actual situations that we deal with & applying the tools discussed during the training. Bob’s depth of knowledge & experience certainly contributes to the value & insights presented. – Carol R.
• “Excellent. Very helpful to me with my job. All relationship managers should go through this class. Gave good ideas & suggestions. Excellent trainer. Good use of examples & analogies.” Tim N.
• “Good content, very helpful. I am impressed with your skill at evaluating a situation and providing solutions so rapidly.” – Peggy M.
• “Excellent. The strategies presented apply to many areas beyond contract negotiations.” – John B.
• “Excellent + real tools! Real life situations. I can put these skills to use immediately. Very informative! Bob is knowledgeable in the subject, he understands (company name) & the RM role. He’s willing to discuss a subject with you.” – Karen C.
• “Excellent. Great structure and building block approach. Great pace and content. I am glad to have attended. It was a great use of my time.” – Tommy D.
• “Bob was well prepared – obviously knows his material. It was interesting + fun. This course helped me bring order to the process of negotiating.” – Louise S.
• “Course material & interaction was exactly what I hoped for. It was tailored for account managers & contract sales. Great trainer & presentation.” – Terry S.
• “It was great, Bob. I can use this information in current situations. So often what you get is information that is dated or not useful. Thanks for bringing this information to us in a understandable manner.” – Michael B.
• “Discussion included examples I deal with in everyday life, therefore I was able to truly see the value in all the tools & methodology. I learned so much and have a lot to think about. It was awesome! Definitely worth my time! Thank you.” – Pam E.
• “Excellent. I’ve never had a negotiating class that focused on the situation, not just pricing. This will help me every time I speak to customers – negotiating contracts or not.” – Beth M.
• “The brainstorming, probing & contract discussion were excellent. You get a better understanding of what is important to the other party. Bob does a great job making you think. Thanks!” – Freida H.
• “Very organized, used good group exercises. I would be interested in attending any other relevant classes led by LaBarbera.” – Amir C.
• “Excellent. Bob led me through processes that I would not have developed on my own. He’s a model at being prepared!” – Mark B.
• “Excellent examples, knowledge level and experience.” – Kathi R.
• “Very objective and constructive approach to working with internal and external negotiations. Bob, your rapport and tact is fabulous! Thank you for making this very productive & useful!” – Lisa W.
• “Good insights, makes you think, realize that everything is a negotiation. The real-world examples & open role-play gives you an idea of how it works in a live situation. Bob’s knowledge of our business makes this class even more beneficial & adds value.” – David L.
• “Just enjoyed the whole course. The material was excellent. Don’t know how it could be any better.” – John M.
• “Excellent. Very detailed course. Points build upon each other.” – Beth C.
• “Excellent process. The course is professional and constructive. Most beneficial was the creative nature of Bob who understands the negotiating process and provides creative solutions.” –Rick D.
• “I came into the course wanting to get Lose/Win help before the win/win foundation. I learned it could be applied to all negotiating situations. Excellent.” – Lee P.
• “The instructor was excellent and the material coverage was thorough. Practical & excellent tool for sales & all who interact with customers. GREAT!” – Terry T.
• “This course helped identify “Dirty Tricks” and how to work through them. In addition it helped me identify deficiencies in my listening skills. I found Bob knowledgeable, interesting and passionate about the subject matter. Excellent.” – Greg B.
• “Course was well-structured. Had about the right amount of info for the time interval – not overwhelmed with detail. Useful information. The process and the structure of the negotiation gave you a methodology and a roadmap to follow and to get better at.” – Henry K.
• “Excellent. Helped define a process to approach negotiations. I liked the section regarding trading cards & how to use them. Changed my approach to this part of the process.” – Terry M.
• “Excellent. I learned ways to trade with the client instead of giving in to the client. Bob kept the class involved, enforced what we just learned by practicing and role-playing. This course should be mandatory for all sales (outside + inside) reps.” – Grace R.
• “Outstanding model for looking at negotiations from a problem-solving methodology. Excellent.” – Craig D.
• “Excellent. Bob is very knowledgeable about sales and negotiating skills.” – Tom D.
• “Great job Bob. What a great experience. Lots of information & solutions for negotiating.” – Dan T.
• “Very knowledgeable. Really good class!” – Charles K.
• “Great experience! Learned so much. Can improve close rate and preserve revenue. It’ll help me generate more money for me and for the company. Will help others understand their job better and improve their performance. Bob, you’re terrific! Very helpful.” – Migon F.
• “Excellent. Class was very helpful. Made me rethink my approach to contract renewals. Bob’s teaching is very logical.” – Judy P.
• “Useful knowledge with plenty of day-to-day tools we can utilize for effective negotiating. Excellent.” - Michael L.
• “Eye opening. Great simple methods for gaining customer information & true needs. Constant reinforcement of this info will be key in continuing to use it. Can benefit anyone!” – Kyle J.
• “Excellent. Bob uses real-world situations I can use. The exercises helped me practice what I learned & reinforced everything. Bob is excellent. His understanding of what’s important to my success is the key. His practical approach is easy to use.” – Brett S.
• “Your style is excellent.” – Tracie R.
• “I liked the affirmation of ‘fair’ throughout the process, trading cards & getting underneath stances. Very beneficial for all internal & external situations. Great job Bob!” – Dan H.
• “It was great. Down to earth, easy to use strategies.” – Arleen P.
• “Your process is excellent. Your approach and presentation are excellent.” – Albert K.
• “Great tools & techniques. Well versed & engaging.” – Jeff G. 
• “Makes everyday practices more efficient and effective. Bob’s the best trainer I’ve met.” – David A.
• “Bob does an excellent job in conducting these courses! I look forward to future LaBarbera classes! Well worth my time!” – Keith H.
• “Excellent. Can use in current contract negotiating. Great ideas to help close deals.” – Bill H.
• “Excellent. It definitely helps you to think differently – refine/change old behaviors & thinking out of the box.” – Kathleen G.
• “Innovative, directly useful, easy to understand. Loved it!!!” – Doug C.
• “Bob is always at his best – lots of good feedback. You realize there are different ways to satisfy clients than just bending to their will. Looking forward to more training with Bob LaBarbera.” – Margaret C.
• “Very practical, real-life situational training. Bob keeps your interest and keeps it moving. Enjoyed it!” – Dana G.
• “Excellent. Easy to get ROI from this course. Bob is flexible & hardworking.” – Rodney V.
• “Brought new ideas + techniques to use to get better results. This class was a real eye-opener. Bob is always a classy, personable presenter. Great info.” – Brian A.
• “Bob has a knack for getting to a simplified & logical approach to what seems to be a complicated matter. I learned much more than I expected to. Great command of the topic. Bob always has a clear & logical response.” – Ed A.
• “Bob LaBarbera has distilled very powerful systems for selling and account management into short sequences of simple steps which are easy to understand and execute.” – Mike M.